Bladerunner Interactive Movie Poster

IMA Low Res
Design, Storytelling
Summer 2020

Now, you can test whether you are a replicant. For this reimagined movie poster, I incorportated in-world texture from the Bladerunner world and achieved a layer of interactivity.

Test if you’re a replicant here.

Skills Used:

The Animated Poster

Although my final poster did not meet my initial vision’s standards aethetically. I did, however, achieve in integrating the film’s eerie techno-noir atmosphere and important Bladerunner elements in the poster, which, for me, are most important elements in maintaining through the creative process.

The animated poster captures media-within-media. The poster’s content is framed by a polaroid photograph. Polaroids play an important role in the movie, representing images of memories for the characters. Throughout the film, Rachel and Deckard are questioning whether the polaroids they have are their real memories. Or... are they implanted memories? The photograph in the poster captures the Voight Kampff Test—the machine used by Bladerunners to evaluate whether a replicant is, indeed, a replicant. The animation conveys an effect of a machine churning as if it’s analyzing the subject to test whether they are a replicant. The machine’s camera appears, buttons and lights blink, the pump contraption oscillates, and the text gradually reveals itself. Though I wish this easter egg was more subtly integrated into the movie poster, I decided to place it in one of the machine’s monitors.The origami unicorn is the movie’s device at hinting at Deckard possible replicant identity. Many have theorized that the origami confirms Deckard, who has made retiring replicant’s his life’s work, is a replicant.

The Interactive Movie Poster

For the interactive poster, I wanted this to be more than a passive viewing experience; instead, something playful, interactive, and refreshing. To achieve this, I hosted the movie poster on Using Google’s Teachable Machine, I trained a model that recognizes two classes: my face and my up-close eye.

The page opens to the static poster with your face appearing on the machine’s main moitor. Once the user places their eye to their computer’s camera, the model recognizes the eye class and the machine begins to churn as if it’s conducting a replicant test on yourself.

My Reflection

With this project, I wanted to place the thoughts and feelings of the film’s characters onto the participants of my poster. If I can make a fraction of users suspend their imaginations and reimagine themselves as the subject of the Voigt Kampff test even for brief moment, then, for me, this is a success. From a zoomed-out perspective, I want people to question the qualities that make us human. How different are we from artificial intelligence?

In the end, I wish I was able to create a more organic and seamless movie poster. The writing does not look like realistically blended in the poster. The objects look unnaturally placed on top of each other. There’s too much going on. Stripping down the poster to its core elements could have made for a more engaging and digestable viewing experience. The less is more sentiment fosters closure for the audience, allowing their imagination to fill in the details.

In terms of the interactive poster, I wish I implemented more randomness with the result. As of now, the poster will only produce a replicant result. It would’ve been more gripping if the machine produced a random result each time it ran.

This project was important to me. I learned about my technical capabilities, the trials and tribulations of seeing out a vision, and my desire to create special moments for others. I was constantly coming to terms with my vision not being practical a product considering my current technical abilities. I am, however, proud that I was able to achieve a layer of interactivity and incorporate in-world texture from the movie. I hope people will experience the poster and have some semblance of their imaginations suspended.

Again, test if you’re a replicant here.